Mark works with the big brands, large organisations and senior leaders to help them understand the external environment in which they operate, gain visibility on the sentiment and perceptions of their customers and community, and identify the emerging trends to assist them in future-proofing their products and services.
Organisational leaders are increasingly seeing the importance of business intelligence and social analysis in driving growth. To increase sales, a deeper understanding of customers is imperative; to develop product innovations, an understanding of the changing trends and expectations is required; and to drive productivity, analysis of staff and their motivations is essential.
McCrindle’s advisory service provides environmental scans, boardroom briefings, input into strategic planning processes and delivers research based forecasts and strategy on a retainer or professional fee basis.
Client Round Tables
Mark McCrindle is founder and Principal of McCrindle Research – Australia’s social researchers.
As a leading research-based advisory firm, we take the pulse of the nation. We research communities. We survey society. We analyse the trends. And we communicate the findings.
We’re commissioned by governments, leading brands and some of Australia’s largest organisations because of our renown for conducting world class research and communicating the insights in innovative ways.
Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.Visit mccrindle.com.au